Soul Business Archives - Hiro Boga
On Marketing Lifestyle Brands

On Marketing Lifestyle Brands

As women, if we don’t take our desires, our dreams, our work, our art, our gifts seriously, then neither will the rest of the world. Instead of focusing on creating, on making what we’re called to make with all our skill and heart, we’re urged to turn our energies to...
How Does Your Business Serve Your World?

How Does Your Business Serve Your World?

A few months ago, a dear friend spent the morning puttering in his garden, had lunch with his lovely wife, laid down for a nap, suffered a massive heart attack, and died. His death shocked all of us who knew and loved him. He was my age, fit, active, seemingly in...