Hiro Boga: To Be Soul, Do Soul.

Hiro Boga: To Be Soul, Do Soul.

Share this post

Hiro Boga: To Be Soul, Do Soul.
Hiro Boga: To Be Soul, Do Soul.
Barefoot Business
Copy link
Facebook
Email
Notes
More

Barefoot Business

Hiro Boga. To Be Soul, Do Soul's avatar
Hiro Boga. To Be Soul, Do Soul
Jun 10, 2009

Share this post

Hiro Boga: To Be Soul, Do Soul.
Hiro Boga: To Be Soul, Do Soul.
Barefoot Business
Copy link
Facebook
Email
Notes
More
Share

In India, where I was born and raised, bare feet are part of a cultural tradition: You remove your shoes before you enter anyone’s home, including your own. You enter a temple, mosque, or other place of worship in your bare feet too.

It’s a gesture of reverence, a way of saying: God is in this place. I will approach the Sacred humbly, the way I entered this world, naked and stripped of all artifice. And since I can’t actually get naked without causing a riot and breaking laws, my bare feet will be the symbol of my nakedness.

Bare feet are about being real, humble, and offering our hearts in service to the Sacred. They remind us that our lives are gifts of grace. That we serve the One whose gifts we receive with every breath.

So what does this have to do with business?

When you approach your business, as well as your clients and customers, with bare feet, you honor the Sacred within them. This doesn’t necessarily mean you attend your client meetings without footwear — although you can, if that’s how your client’s culture operates.

It does mean that in every encounter your clients and customers have with you and your business, they feel the kind of respect, transparency, and loving service that truly honors them. Your website, your newsletter, your services and your products, all serve as living reminders to your customers that they are gifts from the Sacred too.

So take a barefoot inventory of your business right now. What does your client experience when she enters the world of your business? From your marketing to your customer service and beyond, does she feel honored, served, treated with respect, devotion and the humility that is at the heart of true service?

If so, she’ll go out and tell her family and friends about you. She’ll come back the next time she needs what you have to offer. And in serving the Sacred within her, you’ll nourish your own soul as well as the soul of your business.

Barefoot business is about service, love, respect, devotion and transparency. What does your barefoot inventory tell you about your business?


Subscribe to Hiro Boga: To Be Soul, Do Soul.

By Hiro Boga. To Be Soul · Launched 2 years ago
Poetry, essays, creative explorations, & inner adventures.

Share this post

Hiro Boga: To Be Soul, Do Soul.
Hiro Boga: To Be Soul, Do Soul.
Barefoot Business
Copy link
Facebook
Email
Notes
More
Share

Discussion about this post

User's avatar
The Non-Fiction Book List, 2024
One of the great delights of post-entrepreneurial life is that I can now spend entire days reading, if I so choose, which makes my book-loving heart…
Dec 11, 2024 • 
Hiro Boga. To Be Soul, Do Soul
26

Share this post

Hiro Boga: To Be Soul, Do Soul.
Hiro Boga: To Be Soul, Do Soul.
The Non-Fiction Book List, 2024
Copy link
Facebook
Email
Notes
More
9
Election Eve: The Power To Choose
From the Deva of the United States, for whom this election is simply another aspect of the country's ongoing evolution:
Nov 4, 2024 • 
Hiro Boga. To Be Soul, Do Soul
37

Share this post

Hiro Boga: To Be Soul, Do Soul.
Hiro Boga: To Be Soul, Do Soul.
Election Eve: The Power To Choose
Copy link
Facebook
Email
Notes
More
6
Desire. Illumined.
Today’s adventure: Imagine.
Oct 27, 2024 • 
Hiro Boga. To Be Soul, Do Soul
4

Share this post

Hiro Boga: To Be Soul, Do Soul.
Hiro Boga: To Be Soul, Do Soul.
Desire. Illumined.
Copy link
Facebook
Email
Notes
More

Ready for more?

© 2025 Hiro Boga
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More

Create your profile

User's avatar

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.