Love Is Not A Marketing Strategy

Love is not a marketing strategy.

Feminism is not a marketing strategy.
Empathy is not a marketing strategy.
Compassion is not a marketing strategy.

Equity is not a marketing strategy.
Vulnerability is not a marketing strategy.
Activism is not a marketing strategy.

Solidarity is not a marketing strategy.

The maw of capitalism devours everything within its reach, and transmogrifies it into that which feeds its unappeasable hunger.

Consider, deeply, the true nature of that which capitalism grinds into an opiate-laced pablum that keeps us asleep, or ranting instead of choosing.

Consider the true nature of feminism, of empathy, activism, compassion, love, equity, justice, vulnerability, solidarity. Find their essence and pattern in your own heart, and in the heart of the world.

Then, spit out the poison that keeps us simultaneously somnolent and hungry, always hungry for more.

What can you conceive of, make, give, imagine, act upon, express or create today, that honours these essential truths, that celebrates, embodies, and amplifies their power and agency?

Do that. Marketing can be love in action. Marketing can be wisdom, service and truth in action.