Marketing Joy: The True Predictors of Sustainable Success

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Last fall, my son James launched his brand-new business, a comics and classic games shop in the university district of our hometown. He has been dreaming this business into being since he was in his mid-teens. And now, his dream has landed: An airy, light-filled, playfully funky space with painted wooden kitchen tables and comfy chairs for playing board games; a red couch in front of a grand old console TV where folks sit, intently playing video games; a gorgeous mural (see the image above!), painted by a local artist. And floor-to-ceiling shelves lined with comics, games, and game paraphernalia.

Eighteen months before the store opened, James decided it was time to act on his vision. I had the privilege of a front row seat over the next several months, as he clarified what he wanted to create, and why, and how. We talked, and talked, and talked. During working lunches and walks along the beach. Over dinners that grew cold as he sketched out on paper napkins the broad strokes, and then the nitty-gritty details, of what would become his new store.

James has always loved comics and games. And business. He founded his first business when he was eight years old…but that’s a story for another day. He delights in creating something that makes both him and his customers happy. He loves offering his heart, his creativity, his skill and compassion in service to others. He loves making money in a way that serves both his beloveds and his community.

His vision for his new store has always been a vision of community. A space where everyone feels welcome, feels included, feels at home.

“The gaming community can be cliquish, unfriendly. New people don’t feel welcome, so they don’t come out to tournaments and other events,” James said. “I want a place where nerds and geeks (like me!) feel just as much at home as anyone else. Where everyone who wants to play can be themselves, hang out, make friends, and have fun without worrying about whether or not they’ll fit in.”

With that central vision in mind, James went about the business of creating his store. It took hundreds of hours of focused, intentional work. Market research; hammering out and refining a functional business plan; applying for start-up funding; finding his ideal location; revising his ideal location, based on the amount of funding he was able to generate; negotiating a lease; managing the construction and remodelling of the new space; setting up accounts with distributors; learning the basics of book-keeping; learning what stock to order, and when, and in what quantities; learning how to manage cash flow, inventory, and so much more. He did all of this while continuing to work at his full-time job.

James is devoted to his vision. He created it with such heart and impeccability that within the first couple of weeks his store had become a neighbourhood gathering place. Now, five months later, people still line up outside the door each morning, waiting for the store to open.

The store is thriving. James continues to reach out to his community, finding creative ways in which he and his business can serve. After talking with teachers at neighbouring elementary schools, he’s arranged a weekly date when their kids come in to play Magic Card games, which help them learn how to read while having fun. A fundraising barbecue and silent auction netted several thousand dollars for a local women’s shelter. Community artists display their work at the store, and gain exposure and recognition as well as sales. James’s new business is a gift — to himself, his beloveds, his community, and our world. He’s exhausted, exhilarated, and happier than he’s ever been.

He’s learning so much about what it takes to succeed in business. And, because he grew up with entrepreneurial parents, he understands viscerally how to navigate the sometimes-treacherous shoals of entrepreneurship.

In a recent conversation, he said, “I’ve never worried about money, because I’ve always felt I could work more if I needed more. What’s scary is realizing that I’ve reached an upper limit – not because I’m not willing to work, but because there are no more hours in the day.”

Faced with the necessary limits of time, energy and just plain being human, he’s figuring out how to pace himself; how to hire and work collaboratively with staff; how to build time off into his schedule; how to nurture his marriage and friendships while staying focused on growing his business.

In one of our early conversations, he explained why he was choosing to locate his store in the university district, rather than in some other, more affluent area of town. “Low-income neighbourhoods have a greater need for, and openness towards community. When you don’t have much, you rely on each other for practical help, support, and encouragement. Everyone needs community, but when you don’t have a lot of money, you can’t pretend you don’t need each other.”

It delights me to see my son blossom into his genius. And to observe how he meets and makes use of the gifts and challenges of growing a successful, profitable and sustainable business.

At the heart of his success are the qualities of his being, his devotion to his vision, and his unshakeable commitment to the soul of his business.

So what are these qualities that account for the astonishingly swift success of his business, in a relatively stagnant economy?

  • First and foremost, James trusts himself. He trusts his vision, his intuition, his inner discernment. He trusts his ability to make good decisions, and to revise course when necessary. He trusts his ability to learn what he doesn’t yet know. He trusts his creative spirit. He trusts his capacity for meaningful work. He trusts that what he does makes a positive difference.
  • He has identified a need that goes beyond the products he sells — the universal human need to be seen, loved, celebrated, welcomed. And he meets that need with his own profound desire to create connection and community.
  • He is willing to do the work to bring his vision to life. And he knows that staying true to himself, to his values and his soul, is the best way to get there.
  • He views all of his experiences – even the difficult and challenging ones — as opportunities to learn, grow and discover what works and what doesn’t. When it’s necessary to correct course, he does it cleanly, without wallowing in drama, shame, or the sinkhole of self-doubt.
  • He is generous and open, without abdicating the responsibilities of leadership. His customers and staff know that they are essential to the ecology of his store – they help make it a welcoming, safe, fun and loving space.

    In some ways, the store functions the way a traditional martial arts dojo does, with everyone pitching in. Experienced gamers mentor and teach newbies. Customers look out for, and support each other. James fosters an atmosphere of good humour, playfulness, learning and generosity. When his sole full-time staff member was called away to a family funeral, several of his customers stepped in to stock the shelves, set up the tables for a tournament, manage the till, and help out in whatever ways were needed. They feel an ownership of the space, and they respond accordingly.

  • James sets clear boundaries and holds realistic expectations – for himself, his business, his staff, and his customers. This allows him to keep his heart open and his vision clear. He responds to situations as they arise, being spontaneous and flexible when it feels right to do so, and acting swiftly and decisively when the need arises.

It’s early days yet, but I’ve a feeling my son has a long and success-filled entrepreneurial life ahead of him. He’s one of the good guys. He makes the world a kinder, happier, more generous place by his presence, his actions, and through his business.

Whether you are just starting out on your own entrepreneurial journey, or have years of business experience under your belt, my guess is that you’re in business because it offers you a creative playground unlike any other. It’s an opportunity to grow into your soul’s gifts, to be a source of holy joy, to shape a world of love and prosperity, generosity and kindness, healing and transformation for everyone who wishes to participate in it.

I feel immensely grateful and blessed to have walked this soul path of conscious entrepreneurship for more than three decades. My business has helped me develop strength and compassion, wisdom and discernment. It gives me the opportunity to serve my tribe wholeheartedly, every single day. It supports me, and my clients and students, through sickness and health. It has been there for me in every kind of emotional weather, bringing me more joy and contentment than I can begin to articulate.

Sustainable success is grounded in reality, and in the willingness to shape your business and life in harmony with your true desires and deepest values. It’s predicated on self-knowledge, an understanding of the needs and desires of your customers, a heart spacious enough to serve joyfully, with love and delight. It calls for a playful, resilient spirit, curiosity, and the desire to learn, grow and evolve.

No matter what your circumstances, you can choose to bloom where you are planted. And through your business, you can create a garden in which others can flourish fully and freely too.

Soul-Powered Success


There is a profound hunger for freedom, spaciousness, abundance and ease, among our community of creative entrepreneurs. We long to contribute our creativity, skills and heart to the task of building a world that works for everyone. We believe in business as a soul path. We also want to flourish, to build a foundation of wealth and prosperity for ourselves, our beloveds, our communities and our planet.

And yet, when we pursue success on terms that are not our own, we suffer. Ease and joy are lost in the daily grind of too much and not enough. Too many things clamoring for our time and attention. Too many responsibilities, demands, needs to be met. Not enough time, support, spaciousness, breathing room.

At every stage of business, we are offered these gifts and challenges: To meet our own needs and those of our businesses, with a full heart. To honor our true desires even when they seem to contradict each other. And to stay creative, playful, engaged and flexible while taking inspired action to fulfill our vision of what we and our businesses can be.

To explore what sustainable success looks and feels like, for you, please join me for a 7-day complimentary e-course, Sweet Success and the Soul of Your Business, starting March 6th. You can register for it here.

The true basis for abiding success, in life and in business, is presence and connection. When you are deeply connected with your soul, you know what’s right for you, and you act to fulfill your true desires. When you are deeply connected with the soul of your business, you have a clear vision of its life and purpose, and a powerful ally in bringing that vision down to earth.

Your definition of success is as individual as you are — and it will change over time, as your true desires, and those of your business, continue to evolve.

Your business has its own soul, its own essence and purpose, its own allies, life path and reason for being. In this 7-day e-course, you’ll meet the soul of your business, and learn how to partner with it to co-create the kind of success that nurtures your soul, builds a foundation of wealth, prosperity and provision for you and your beloveds, and makes a lasting and positive contribution to the soul of the world.

Sustainable success is anchored in clear intention, attuned to your own desires and those of your business, followed by purposeful action.

By the end of our seven-day exploration, you will have a direct experience of the depth and power of your own soul, and the soul of your business. You’ll get a taste of the energy alchemy skills and practices that are the cornerstone of my 12-week program, Become Your Own Business Adviser, which begins on April 4th. It is a business-building, life-transforming program unlike any other.

What’s Held In Your Biology Shapes Your Future


Biology is not destiny. But what’s held in your biology shapes your future, and the future of our planet.

Release, forgiveness: these open up your cellular structure’s capacity to bear and radiate the pattern that your soul holds for the unfolding of your life. These are the companions of the great generative forces that alchemize bondage into freedom, fear into faith, entropy into evolution.

The price for clinging to decay in any form — thoughts, beliefs, fears, failures, successes, feelings, relationships, situations, stories, you-name-it — is supremely high. Understand this, and choose liberation, moment to moment, day to day. Choose over and over again that which makes your body and your incarnation a blaze of love, creative freedom and blessing.

Planting Wishes

dreamstime_xs_3217939 plant a tree

As we celebrate the return of the light, and welcome the New Year, stop a moment. Drop into your spacious heart. Sink down beneath the surface noise and chatter, to the deep truth of your desire.

Plant a wish, or three…

:: One for yourself. What do you most deeply long to be, to express, receive or create, in the New Year?

:: One for someone / something / someplace you love. What do you truly wish for, or long to give to your beloveds, in the New Year?

:: One for your world. What blessing does your heart want to offer your world, or to some specific place, situation or activity in your world?

Write your wishes on a piece of paper. Place the paper on your altar, or pin it up on the wall in your study.

Take a few moments to connect with your wishes each day. Feel your deep love and devotion, embodied in the shape of your wishes.

Check in with your heart. If your wishes were to come true right now, would you welcome them with open arms? Is there some part of you that’s afraid of who you’ll be, or what you’ll experience, when your wishes come true?

Gather all of your inner selves together, in the chalice of your heart. Talk with them about your wishes, and ask them to join you in devoting your whole self to bringing these wishes into the world. How do they feel, and what do they need, in order to wholeheartedly embrace this journey you’re invoking? Take care of every part of you, and bring it home into your wholeness, so you can receive your heart’s true desires.

Next, ask your wishes what they need from you, in order to make their way into the world. Make a plan. Break it down into its specific components. What resources will you need, to fulfill your wishes? Which of these do you already have? What additional resources will you need to access to fulfill your wishes?

What actions will you take, and in what sequence will you take them?

How will you know when each part of your plan is complete? Build in processes to evaluate the effectiveness of each piece of your plan, as it is completed, and to make adjustments as they become necessary.

Feel the power and support of your own soul’s presence. Call on the presence of your allies in every dimension to lend their skills and power to your wishes. Ask them to gather with you to create the pathways through which your wishes will enter your world.

Give thanks for the unfolding gifts that come to life through your wishes this year. Give thanks. Give thanks.

On Sovereignty, Abundance & Creative Freedom

dreamstime_xs_1381548 cactus

It’s that time of year, when the urge to be rid of the past, and to forge forward into a glorious future feels almost irresistible.

I’ve been hearing some variation of this from my clients, over the past few weeks: I’m so done with that pattern/that relationship/the Me That Was. It hurts, it feels awful — I never want to experience it again. 

And yet, inside every pattern, no matter how painful, frustrating, or debilitating it might be, is an aspect of you that holds your soul’s essence.

This inner self may be stuck in a story that she clings to, even as it fills her with pain. She may be unable to see beyond her drama, her dreams or nightmares, her version of how things should be, and aren’t.

He may be trapped in old stories of shame and blame. She did this to me. I always. He never. That’s just the way it is.

The seeds of pain burrow deep into the flesh of our stories, and sprout thorny thickets of suffering. The world around us becomes a desert in which only cacti can survive.

So we become cacti. All hard rind and prickly edges.

And the future that a cactus creates looks an awful lot like the desert. Just enough moisture, just enough shade, just enough nourishment to survive. Despite a hostile environment. Despite thin air and searing sun. Bleak survival.

What would your world look like, if you peeled away those stories? If the truth at the sweet heart of your inner selves is revealed?

The You that feels powerless holds in her heart the inner truth of Power. The You that is filled with shame holds the jewel of Sovereignty. The You that is humiliated knows the fertile essence of Humility.

The inner self who is so attached to her stories also holds, in her heart, the essence of your soul. In the jagged gape of your wounds she carries your treasure — that which greens your life and your world.

Your job is to remind her of the truth of her inner being. And to restore her to her rightful place in the ecology of your life, so you can create a future that emerges from your wholeness, from your true and sacred desire.

You can’t do this by getting rid of her. You can only do this through love and discernment, appreciation and more love.

Sweetheart, you say, show me what you know, deep inside you. Show me your true self.

 And she will show you. As soon as you ask the question, the enchantment of the story she’s been living lifts, and she remembers her true name.

Earth Angel. Radiant Moon Path. Truth Lightning. Thirsty Root of Deep Desire. Mistress of Tides.

And then you say, I need you. I need your enthusiasm, your power, your joy, your willingness. With you, life is a glorious adventure. Without you, my world is a desert; I am tumbleweed.

You fall into each others arms. Embrace. Cry joyful tears. You’re home!

Then you sally forth together. Arm in arm, heart in heart.

Your togetherness shapes the world around you, naturally, to fit the shape of you, to hold your wholeness.

Like the sand cups the shell of a moon snail. Like the sky curves her blue body around the mountains peak.

Your life flows into the shape that holds you — in love, in tenderness, in creative freedom, in the Earth’s rich abundance.

Marketing Transformation


You cannot market transformational services using traditional marketing formulae. I don’t think you can market anything effectively in that way, but it’s a mug’s game, trying to express the truths of sacred work in terms of pain points and other traditional marketing-speak.

You can, however, talk about benefits, because transformational work serves and benefits people. Those benefits may be ones that haven’t been valued, in the past, in the world of business and marketing, but most everyone understands the benefits of experiencing peace in their relationships, ease and clarity in making difficult choices, or fluency in communicating with their co-workers. 

To bring your work to the attention of those folks who need what you have to offer, begin with attunement, resonanace and empathy. You already know your tribe — they are the folks who come to you because what you offer is exactly what they need. You know what they long for, what moves them, what grieves them, what they desire, what they want to create. You know the particular forms their needs and desires take, and where these intersect with your own genius, the work you do, the programs and services you offer. You know how you can serve them, and serve their souls.

Begin there. Call on the Devas of communication, simplicity and service to hold the space for you, as you begin writing or speaking to your folks. Use the World of Your Business Playbook, to help you craft a language that speaks simply and eloquently to the folks who belong in the world of your business. Anchor the universal in the particular, the sacred in the everyday world in which we all live. 

Use language that is concrete, down-to-earth, rich in sensory detail. Use language that creates vivid pictures in your readers’ minds, that allows them to enter into the world you’re describing and to inhabit it so fully that they are breathing its air, and savouring its flavours.

Ask your allies — those clients and students who have benefited from your work — to talk about their experiences, and let their stories speak for you. You can do this by interviewing them, posting testimonials from them, inviting them to write guest posts for your blog, or in a variety of other ways.

And, tell true stories. Share your own stories. Share stories about folks with whom you’ve worked (with their permission, of course). Share the stories that show how the spirit of transformation works in the everyday world.

Our world has changed. Sacred teachings that at one time were available only to a chosen few, and only through arduous discipleships that often required a surrender of sovereignty to gurus and shamans, are now circulating far more freely. 

In some ways, this evolution is akin to the socio-political changes wrought by the invention of the Gutenberg press. Knowledge that had been available only to elites via hand-scribed and very expensive manuscripts that only scholars could decipher, became available to anyone who could afford the price of a printed book.  

There are dangers in the free dissemination of information. It can be misunderstood, misused, reduced to a cliche, or worse. But there are also incalculable benefits.

Sacred teachings were always intended to bless and serve the world. The energetic shifts that are happening on the planet now require each of us to step up into our wholeness and sovereignty, and to take responsibility for shaping a world that works for everyone. To do this, we need skills. It’s why I continue to teach transformational programs like Rule Your World From the Inside Out, and Become Your Own Business Adviser — to offer anyone who wants to learn them, a set of skills and practices with which they can be effective agents of the sacred in the world. 

Think about the deep desire that impels you to do what you do. Consider how your offers serve the folks in your world. Then, speak directly to them, from your heart, without jargon, abstraction, or obfuscation. Marketing is soul art.

Sovereign Partnership, Soul Business


We’re part way through the fall session of Become Your Own Business Adviser, and the discussions in our community this week are focused around this question: What does it mean, to love your business so completely that you want it to be itself, even if that makes you uncomfortable?

Does loving it in this way mean that you let it choose its own path and destiny, no matter what? What if your business morphs into something utterly alien to you and the values you hold most dear? What if it devours you, enslaves you, drives you into debt or drink, or worse?

These are practical questions. The fear that your business will gallop off in the wrong direction, dragging you over thorny ground and ripping you to shreds, can keep you from making those choices and decisions that are best for it, and for you.

Your business is a collaboration between you and the soul of your business. You and your Business Deva are both sovereign, within your partnership. The soul of your business can offer inspiration and guidance; it can lend its power and the power of its allies to help grow your business. But it cannot determine the direction that your business will take. Only you can do that.

If you’ve abdicated your sovereignty in this — or any other — relationship in the world of your business, that is a choice you’ve made. It may be an unconscious choice, one driven by unexamined stories or beliefs about power and powerlessness, among other things. Or it may, quite simply, be that you’ve misunderstood the nature of your role in the world of your business. 

In the collaboration between you and your Business Deva, you are the only one who can act in the physical world. Your choices shape the world of your business. While your Business Deva holds the pattern for the perfect unfolding of the life of your business, that pattern unfolds according to the choices and decisions that you make, day to day.  

If (for example) your business is expanding so rapidly that the quality of your service to your clients and customers deteriorates, or your marketing strategies make you uneasy because they slice across the grain of your values, then you have both the power and the responsibility to correct course. You aren’t helpless to effect change — you always have the power to choose the path that you and your business will take.

Your business doesn’t bolt headlong in directions that aren’t right for you — you choose its path; you guide its growth; you do what you believe is best for it. Since you’re human, you’ll do the very best you can, given the current state of your own skill and understanding. Your choices won’t always be perfect. They certainly won’t be immutable. You’ll change course, you’ll refine and reshape the world of your business throughout its life, and yours.

Your relationship with your business is much like your relationship with your child. Your child is a sovereign being. He is born of you, but he is not you. He has his own life, his own gifts and challenges, his own soul’s purposes. You honour his sovereignty. You pay close attention to his innate abilities, to the natural flow of his desires. You encourage and support him in becoming fully himself. You won’t do this perfectly, but you’ll do the best you can. Because you love him, and you want him to grow up to be himself, strong and tender, sovereign and free.

Because you love her, you won’t let your five-year-old play with fire, no matter how fascinated she is by the zip and flare of a match or the dance and crackle of flames. Nor will you allow your thirteen-year-old to drive just because she really, really wants to. Your job as her parent is to discern what choices she is ready and able to make — and to define and enforce the limits of her discretion. Your role is to nurture her gifts, the skills and knowledge that will help her step into her power, and the courage and confidence with which to choose her own path wisely, when she is ready.

Until then, you’ll guide her, provide for her, and set the boundaries within which she feels safe and secure enough to play, explore, and flourish. You have a particular role to play in your child’s life. That role changes as you and your child grow together. 

Similarly, you have a role to play in the life of your business. You are its leader and guide, in the physical world. You make the choices that shape the flow and direction of its life. And your role will continue to evolve, as both you and your business grow together.

If you’re feeling inadequate or powerless in relationship to your business, resentful of its demands, exhausted by it, or unhappy with it in some way, here are some questions to explore. Stay loose, in this exploration. Meet it with a spirit of curiosity and experimentation:

  • In what ways do you feel sovereign, in relationship to your business?
  • Where — and to whom — have you abdicated your sovereignty?
  • Are you allowing someone or something else — the marketplace, your own stories and fears, received ideas about what your business should be — to override your ability to make clear and sovereign choices grounded in love, anchored in the communion between you and the soul of your business?
  • If so, identify the places where you’ve relinquished your power to choose. Tune into your true desires. What do you really want? Choose that instead.

    Take stock of how the world of your business feels, right now. Then, take back your sovereign power to create a new story for your business.

  • On Divine Order


    The quality of your being is shaped by your choices. What you do, or don’t do, shapes who you become. Doing isn’t necessarily better than not-doing, though in our hyper-driven world, we sometimes confuse action with wisdom, or at least cede it the moral high ground.

    Wisdom lies in discerning what’s yours to do, at any given moment, and choosing that. Most often, the wisest thing you can do is bring your inner being into a state of greater wholeness and harmony first, before moving into action.

    Strategy is Soul’s servant — its job is to put ground under your soul’s feet. It cannot choose the destination, but it can build the path that will take you where your soul wants to go.

    That path winds through the ecology of your life. It leads you to your rightful place in the life of our world. Both are shaped by the hands of Divine Order, which is a quality of your soul, and of the Soul of the World.

    Divine Order is precise, and fluid. It is the organic pattern that underlies every form of life — including your life, and your business’s life. Divine Order shapes the raw soul essence of each being into its truest, most particular self. Just as the acorn holds the pattern for the oak tree, your soul holds the pattern for your becoming.

    There’s a perfect shape for your life, at every stage of your life — and this shape is flexible enough to express itself in many different forms. This means that you get to choose how your life will unfold. You get to choose how the life of your business will unfold.

    If that power to choose scares you, if you’re afraid of making the wrong choice, and paralyzed by the responsibility of making the right one — that’s part of the journey of too.

    You don’t have to make the journey alone. Your soul is your most potent ally. The soul of your business is, too. And you have a powerful ally in the Deva of Divine Order.

    When you’re standing in a maze of choices, bewildered, overwhelmed, not knowing which path to take — attune to Divine Order. Feel where it lives in your body. It thrums underneath the confusion, as steady and reliable as your heartbeat.

    Feel its presence in your life. Where is it strongest, clearest? Put your focus there. What you focus on expands. Let Divine Order expand within you. Let it guide you home.

    Feel the resonance between organic order, and your own true desires. Your desires are the voice of your soul. They are the playmates of Divine Order. Let your deep desires lead you home.

    Who do you become, when you embrace Divine Order? How do you feel? What flows naturally from within you, when you embody Divine Order?

    Feel where Divine Order is most vibrantly alive in the world of your business. Which aspects of your business embody it most fully? Which aspects of your business are closest to their true nature? Which project, which offer, which creation is most in harmony with its underlying pattern? Focus on that, first.

    What does your business, or your project, become, when it embodies Divine Order?

    Divine Order puts everything in its rightful place. It holds the fixed and the fluid together. It embraces tidal rhythms — ebb, flow — and the unyielding ocean floor. It holds, in its ecology, the shore where you’re standing, and the receding horizon towards which you yearn. It nurtures desert and oasis, wind and sun, mountain and valley, shadow and light — giving each what it needs to become fully itself, holding them all in harmonious relationship with each other.

    Trust the power of Divine Order, orient yourself to its regulating pulse, and the next step on your path appears magically by your feet. Step forward in faith, using only the effort it takes to make that one step — no more, no less.

    Each step you take reveals the next. Each step you take also brings you everything you need to take the next step. The right support, the right allies, show up, in perfect timing.

    By orienting yourself to the pulse of Divine Order, your soul regains its power to open the pathways through which miracles enter your life.

    You cultivate Divine Order by choosing it as the central organizing principle for your life — and for your business, if you have one. What and how you eat; what and whom you surround yourself with; the love, care and skill with which you craft your time; how you nurture wholeness in your clients; how you treat your staff; how you create wholeness in the world of your business — every choice matters. Each choice, made with love, brings you, your life and your business into resonance with Divine Order.

    Soul can act powerfully in your life when you care for yourself and your world in this way. A simple (and often overlooked) way to begin is by trusting and meeting your own needs first — no matter how frivolous, illogical, or contradictory they may seem. Your need to create. Your need to be still. Your need to play. Your need to rest. Your need for solitude. Your need for companionship. Your need for beauty, space, time, freedom, abiding joy. Meet these needs as they arise, and discover who you become when you trust your moment-to-moment desires to lead you home.

    Each need honoured and met with love, is a step into the dance with Divine Order. Each need met with care and tenderness brings you home to your body, home to your soul.

    When your inner being overflows with your soul’s presence, your creative energy returns as irresistibly as the incoming tide. Creative joy is an expression of your soul’s essence. It’s never lost, even when it seems to have receded out of sight. It’s just waiting for you to discover it, and give it its rightful place in the ecology of your life.

    Your body is your soul made flesh. Your business is its soul made flesh. Tend to them both. Tend to your feelings, your deep desires, your needs, as lovingly as you tend to your child. Tend to the soul of your business — its desires, its needs — as devotedly as you tend to your beloveds. Discover who you become, who your business becomes, when you embody the power of Divine Order.

    The tide, too, is Divine Order at play. It races to the far horizon. It returns to kiss your shore.

    Are We There Yet? The Soul Journey of Business


    Creating a business — especially one that emerges from your love, soul, devotion and deep desire — is like creating a world, or a child. It is your soul, pouring its love for this world into action. It is your incarnate being learning how to co-create heaven on earth, in partnership with the subtle energy realms and the 3-D world.

    Your business grows you, as you grow it.

    Too many of us get stuck because some part of us believes a business can be assembled like Ikea furniture, by following a blueprint: Plug in your USP here; your client avatar there. Attach A to B, to your marketing funnel, your sales pitch, your content development strategy, your offers, your whatchamacallit, and et voila! You have yourself a fully fledged, thriving business!

    Intellectually and spiritually you know this isn’t true. And yet, some part of you keeps trying to “get it right.” It’s a kind of magical thinking: If I just connect all of these moving parts properly, I will give the work of my heart wings, and it will fly.

    Of course, each of these elements is as necessary to building a business as the harmonic scale is essential for composing a symphony. But if that symphony were simply a collection of major and minor scales, it would not transport you into a world you’ve never experienced before. It would not open your heart, expand your mind or make its home in your cells and bones. It would not change you.

    Business is a journey your soul, and the soul of your business, take together. It is the hands and feet of the Sacred acting to shape this world closer to its true nature. It brings greater wholeness, reverence, beauty, love, respect, generosity and kindness into our world. You can’t walk this path without being profoundly transformed. 

    Each step we take, on this path of growing our businesses, is a step into our own becoming. Each step that is chosen, deliberate, makes wholeness out of raw inspiration, out of our soul’s desire.

    This means that we often have to act before we know what we’re doing. Because each step we take grows us into the person who is able to take the next step, and the next. And each step opens our hearts and our vision to whom and what we serve, how we serve, and how we express that which has no shape or form — the soul essence of our business — in the concrete, everyday world of our business.

    The journey takes time, and space, and the willingness to walk this path even when we can’t see what’s ahead. We have to love this journey enough to be willing to choose our deepest desires, to act on the truth of our souls, even when those choices seemingly make no strategic sense. Our souls, and the Devas of our businesses, have a perspective that is vastly more expansive than that available to our conscious minds, or even to our imagination. Yet that vision cannot come into being without the work of our hands and feet — one step, one action at a time. 

    So, we act. We make the path by walking it. To dream without doing is to remain forever at the foot of the mountain, the edge of the forest. It’s like dreaming your newborn baby’s life as a woman blooming into her greatness — and forgetting to do the necessary work of bathing her, feeding her, changing her nappies, cradling her wobbly little head while she spits up on your shoulder. You cannot get her there without tending to here.

    We’re all, always, dreaming in the dark. What makes a business work isn’t perfect clarity, or impeccable strategy, or angel investors. It’s our willingness to grope our way through, listening always for the unmistakable ring of truth, feeling for the shape of wholeness, staying attuned to harmony. We may wander in circles for a while, take a turn that leads nowhere, encounter dead-ends and change course over and over until we find our feet back on the path that’s ours to walk. In the process, we become intimately familiar with our businesses’ souls, with the very specific ways in which they want to express themselves.

    No matter where you are, in the life of your business, give yourself time. More than you think you need. Space. Support. Kindness. Love.

    Take one step, and then the next, and the next. The path is love. All the rest is mutable. The particular choices you make, the strategies you employ, the people and stories you play with, will all change and grow and evolve over time.

    Try things, in a spirit of curiosity and openness. If a particular strategy or offer doesn’t work, be curious about why. Refine, adjust, try other things. Along the way, you’ll develop a body of knowledge about your particular business, your particular tribe. The path is always love. Walking it brings you skill, knowledge, understanding and wisdom. And a business that is fully itself, sovereign and free. A living miracle.

    The Care & Feeding of Boundaries


    This morning, I’m honoring a profound desire to tend to my boundaries, which have become somewhat diffuse and hazy this week.

    Boundaries are not walls, but rather, those forms that create and hold the evolving shape of your life. When I tuned into mine this morning, they felt studded with — and in places, shredded by — bits and pieces of the world’s stuff, embedded into my energy field like shrapnel.

    As incarnate beings, we are both boundaried and boundless. We inhabit an ecology of being that includes everything from the unconditioned realms of unity and essence — in which we are one with all that is — to the pattern and form of our lives, which unfold in the conditioned realms of the 3-D world, as well as the subtle energy realms in-between.

    Incarnation is a boundaried state in which the boundless soul enters into a conditioned field, and takes on a particular shape and form — a pattern that makes each of us uniquely ourselves, a very specific and individual expression of the Sacred.

    Without boundaries, we would remain in the realms of formlessness. We choose to incarnate in the physical world because we love this earth, because we love the human family. Being here as incarnate beings offers us a richly creative environment in which to grow, serve the earth, serve humanity, experience and express our soul’s qualities within the form and pattern of our lives, and act as generative, co-creative partners to shape a world of love and blessing.

    On a practical, everyday level, it’s pretty simple. Boundaries help me be more fully myself. When I am myself, I’m able to share myself — the gifts of soul, the gift of my personhood — with my world. I can be loving, kind, funny, playful, generous. My presence blesses me and my world.

    When I lose myself — either by merging with someone or something else, or losing my sovereignty in some other way, by allowing that which is not-me to become stronger in my energetic space than my own soul — I become a blobby mess, unable to connect with my soul, and unavailable for true communion with anyone else.

    For me, there’s a rhythm of engagement and solitude that helps me stay whole and present. Too much engagement and I fray around the edges. Too much solitude and I lose connection with my heart. So it’s a dance rather than a fixed state of being.

    For the past 40+ years, I’ve had a daily practice of cleansing and restoring my body, energy body, and energy field. And, during that time, the world around me has changed, as have I.

    As I age, what I need to sustain the vibrancy and health of my body and energy body changes as well. As the world around us changes, those personal practices of cleansing, nourishment and restoration that were effective and powerful in the past, become less so.

    So, with my soul’s guidance, and in partnership with my Business Deva, the Devas of the Earth and Cosmos, the Devas of the Elements, the Devas of soul qualities, and my own embodied creativity and discernment, I devise new ways of harmonizing the elements of my energy body that are more skillful and responsive to the times in which we live.

    Today, I’m filling the boundary of my energy field with flexibility and strength; release; receptivity and discernment; love and power; radiance and completion. Each of these qualities helps differentiate my incarnate being from the world around me. And, through that differentiation, I become more available for true relationship with my world today.

    How about you? What is your relationship with your own boundaries today? How do you honor and care for them? How do challenges with your boundaries affect your life and business?

    • You are a sovereign being,
      a fractal of the Sacred,
      a fractal of Wholeness.
    • The flow of your life.
      The soul of your business.
    • Grow your business.
      Grow yourself.
    • Expand your life. Evolve your business.
    • The art of alignment. The miracle of action.
    • Trust in the power of your perfect unfolding.
    • Permission to grow, to flow, to know.
    • You learn about freedom by experiencing what it feels like to be bound.
    • Beyond your beliefs, beyond your drama — the truth of your life.
    • Success is becoming the person who can ask for hugs and holding when your own strength has deserted you.
    • Embrace the mystery at the heart of creation.
    • Your soul sends out tendrils of light and fragrance into the world.
    • You are the gift — and the giver.
      You are the Love, and the lover.
    • At the heart of all things — even limiting beliefs and painful programming — is wholeness.
    • Surrender is an act of will. It is aligning your will with the will of the Sacred.
    • You learn about sovereignty through the experience of being dethroned.
    • Love transforms.
    • Your soul's purpose is to participate in wholeness, to express wholeness.
    • True Desire is a messenger of your soul.
      It leads directly to your soul’s purposes.
    • Unfold the miracle of your life and business.
    • Business = Love in action.
    • Everything you need is already within you, waiting to unfold and express itself.
    • Your inner world shapes your outer world.
      Success is an inside job.
    • You are the story, and the story-maker.
      Your life is yours to shape.